The Web offers the advantage of contextual placements.Marketers can buy ads from sites that are related to their offerings.An example of a contextual placement ad would be ________.
A) Johnson and Johnson ads that appear when a consumer types in the term baby
B) an ad for new cars when the user logs on to a Web site
C) Johnson and Johnson ads that appear on a new car dealer's Web site
D) new car ads that appear when the user types in the term baby
E) ads for expensive yachts when the term bankruptcy is typed

Question

Quizplus · Accepted Answer

Option A is the only choice that demonstrates a clear contextual placement, where an ad for Johnson and Johnson products related to babies would appear when a consumer types in the term "baby." The other options either do not demonstrate a clear connection between the ad and its placement or are unlikely to be relevant or well-received by the user.

The Web Offers the Advantage of Contextual Placements