Five characteristics influence the rate of adoption of an innovation.One of these is ________.

Question

Quizplus · Accepted Answer

Relative advantage refers to the degree to which an innovation is perceived as better than the existing product or solution. This is a key factor in determining the rate of adoption, as people are more likely to adopt innovations that offer clear benefits over what they are currently using. The other options (marketing expertise, packaging, government regulations) can influence adoption to some degree, but they are not as fundamental as the perceived relative advantage.

Five Characteristics Influence the Rate of Adoption of an Innovation