Product-development costs rise substantially with each successive development stage,so screening is intended to drop poor ideas as early as possible.

Question

Quizplus · Accepted Answer

This statement is true. As the product-development stages progress, the costs associated with each stage increase substantially. Therefore, to save time and resources, screening is done to eliminate poor ideas as early as possible in the development process. This helps to ensure that only the most viable ideas move forward, thus reducing the likelihood of incurring unnecessary costs associated with developing a product that does not generate sufficient revenue or customer demand.

Product-Development Costs Rise Substantially with Each Successive Development Stage,so Screening