Focus groups provide the most reliable data on the likelihood of success for radical innovations.

Question

Quizplus · Accepted Answer

While focus groups can provide valuable feedback on new products or ideas, radical innovations by definition are often completely new and may not have a frame of reference for participants in a focus group. Therefore, the likelihood of success for radical innovations is difficult to accurately gauge through focus groups alone. Other methods, such as market research and analysis, may be more effective for predicting the success of radical innovations.

Focus Groups Provide the Most Reliable Data on the Likelihood