A "product concept" is an elaborated version of the idea expressed in consumer terms.

Name: A "product concept" is an elaborated version of the idea expressed in consumer terms.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A product concept is a detailed description of an idea expressed in terms of consumer benefits, features and usage occasions. It goes beyond just the basic idea and provides more information about the product's potential market, competitors, distribution channels, pricing strategy, and more.

A "Product Concept" Is an Elaborated Version of the Idea