Adaptive conjoint analysis (ACA) is a "hybrid" data collection technique that combines self-explicated importance ratings with pair-wise trade-off tasks.

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ACA is indeed a hybrid data collection technique that combines self-explicated importance ratings with pair-wise trade-off tasks. These techniques are used in marketing research to analyze consumer preferences and help in product development and pricing strategies.

Adaptive Conjoint Analysis (ACA) Is a "Hybrid" Data Collection Technique