In a "simulated test market," the firm finds 30 to 40 qualified shoppers and questions them about brand familiarity and preferences in a specific product category.

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This statement describes a typical process for a simulated test market, where a small group of qualified shoppers are surveyed about their brand familiarity and preferences in a specific product category. This is done in order to gather data and insights about consumer behavior in a controlled environment before launching a new product or marketing campaign.

In a "Simulated Test Market," the Firm Finds 30 to 40