To introduce a major new consumer packaged good into the North American market the company may have to spend from $ 25 million to $100 million in advertising, promotion, and other communications in the first year.

Question

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Launching a new consumer packaged good product in the North American market can require significant advertising and promotional spending, ranging from $25 million to $100 million in the first year alone. This is because the North American market is highly competitive and crowded, and capturing consumer attention and building brand awareness can be a challenging and expensive task.

To Introduce a Major New Consumer Packaged Good into the North