The definition of "controlled test marketing" is when a research firm delivers the product to a panel of participating stores and controls shelf position, pricing, and number of facings, displays, and point-of-purchase promotions..

Question

Quizplus · Accepted Answer

Controlled test marketing involves delivering the product to a panel of participating stores and controlling various factors such as shelf position, pricing, and promotions.

The Definition of "Controlled Test Marketing" Is When a Research