Sony used to enjoy a three-year lead on new products.Today,Matsushita will copy the product within six months,leaving very little time for Sony to recoup its initial investments.This is an example of ________,one of the factors hindering new-product development.
A) faster required development times
B) capital shortages
C) cost of development
D) fragmented markets
E) shorter product life cycles
Correct Answer:
Verified
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