You have been asked to try a firm's new line of potato chips at no cost to you.Now you have been approached by the firm and asked if you would pay $1.00 per bag for these chips (regular price $1.99)or if you would prefer your regular brand of potato chips.You choose your favorite brand of chips instead.The firm then offers you the option of purchasing their chips for $.90 per bag.You are participating in a ________.

Question

Quizplus · Accepted Answer

Sales-wave research involves offering a product to consumers at a reduced price to gauge their interest and willingness to switch from their regular brand.

You Have Been Asked to Try a Firm's New Line