Your firm has chosen a few representative cities,and the sales force tries to sell the trade on carrying the product and giving it good shelf exposure.The company puts on a full advertising and promotion campaign.Total costs exceed $1 million dollars.Your firm has decided to conduct a ________.

Question

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The scenario describes a traditional test market where a company selects specific cities to launch a full marketing campaign, including sales efforts and advertising, to gauge the product's performance before a wider release.

Your Firm Has Chosen a Few Representative Cities,and the Sales