A global firm is one ________.
A) where the strategic positions of competitors are fundamentally affected by their overall global positions
B) that operates in more than one country and captures R&D, production, logistical, marketing, and financial advantages not available to purely domestic competitors
C) that operates in more than one country and has a sales and marketing staff in those countries
D) that operates in more than one country and has a sales and marketing staff in developing countries
E) that has strategic positions in many countries but is not affected by competition researching

Question

Quizplus · Accepted Answer

A global firm is defined as a company that operates in more than one country and captures advantages not available to purely domestic competitors in areas such as R&D, production, logistical, marketing, and financial activities. Therefore, option B is the best answer. Option A describes a situation that can occur but is not a defining characteristic of a global firm. Option C and D only describe having a sales and marketing staff in other countries, which is not enough to be considered a global firm. Option E is not clear and does not accurately describe a global firm.

A Global Firm Is One ________