Licensing is a simple way to become involved in international marketing.In licensing,the licensor issues a license to a foreign company to use a process,trademark,patent,or trade secret for a(n)________.
A) limited period of time
B) fee or royalty
C) exchange of information or propriety information
D) exchange for access to the market place
E) exchange for "their" process, trademark, patent, or secret

Question

Quizplus · Accepted Answer

A license is issued to a foreign company in exchange for a fee or royalty, allowing them to use a process, trademark, patent, or trade secret for a limited period of time. There is no mention of exchanging information or proprietary information, access to the market place, or exchanging for "their" process, trademark, patent, or secret.

Licensing Is a Simple Way to Become Involved in International