In an increasingly connected,highly competitive global marketplace,government officials and marketers are concerned with how attitudes and beliefs about their country affect consumer and business decision making.________is(are)the mental associations and beliefs triggered by a country.
A) Corporate ownership of the firm
B) Materials used in manufacturing
C) Brand names and trademarks
D) Country-of-origin perceptions
E) Competitive positions in the marketplace

Question

Quizplus · Accepted Answer

Country-of-origin perceptions refer to the mental associations and beliefs triggered by a country, which can affect consumer and business decision making. This can include perceptions of the country's culture, quality standards, and reputation in specific industries or product categories.

In an Increasingly Connected,highly Competitive Global Marketplace,government Officials and Marketers