When forces for global integration are low and forces for national responsiveness are high,a strategy that ________ makes sense.
A) treats the world as a single market
B) views the marketplace as completely homogeneous
C) treats the world as a portfolio of national opportunities
D) standardizes all elements of the marketing mix
E) none of the above

Question

Quizplus · Accepted Answer

When forces for global integration are low and forces for national responsiveness are high, treating the world as a portfolio of national opportunities makes sense. This approach recognizes that different countries have different cultural, economic, and regulatory environments, and therefore, companies need to customize their marketing mix to meet the needs of each market. This may involve developing different products, pricing strategies, advertising campaigns, and distribution channels to appeal to the unique characteristics of each country.

When Forces for Global Integration Are Low and Forces for National