Whirlpool took a 53% stake in the Dutch electronics group Philips's white-goods business to leapfrog into the European market.This is an example of a ________.
A) straight extension
B) joint venture
C) contract manufacturing agreement
D) license
E) franchise

Question

Quizplus · Accepted Answer

Whirlpool and Philips formed a joint venture where Whirlpool took a 53% stake in Philips's white-goods business, allowing Whirlpool to enter the European market.

Whirlpool Took a 53% Stake in the Dutch Electronics Group