Congruence between the organization's activities and society's expectations is called

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Legitimacy refers to the extent to which an organization's activities and operations are perceived as appropriate and desirable by society. It implies congruence between the organization's goals, values, and actions and the expectations, values, and beliefs of stakeholders, including customers, employees, investors, regulators, and communities. Legitimacy is a crucial element of organizational sustainability and success, as it shapes stakeholders' trust, support, and loyalty, and affects the organization's reputation, image, and long-term viability. Therefore, achieving legitimacy requires a proactive and continuous effort to understand and respond to the social, environmental, and ethical challenges and opportunities faced by the organization and to align its strategies and practices accordingly.

Congruence Between the Organization's Activities and Society's Expectations Is Called