The dynamic process by which business seeks to perpetuate its acceptance is called

Question

Quizplus · Accepted Answer

Legitimation refers to the process through which businesses seek to establish and maintain their legitimacy among stakeholders, including customers, investors, employees, and the broader public. This involves establishing a strong reputation, managing social and environmental impacts, and complying with legal and ethical standards. Advertising and marketing may play a role in this process, but they do not capture the holistic nature of legitimation. Embedding is not a commonly used term in this context, and it is not clear what it refers to without additional context.

The Dynamic Process by Which Business Seeks to Perpetuate Its