Question 1

Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. -Imagine purchasing a backpack with a "lifetime" warranty. What does a "lifetime" warranty imply? Is it deceptive in any way?

Accepted Answer

The answer of Utilize the knowledge you have gained to...

Question 2

Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. -Describe the different types of self-regulation in advertising. Which type do you think is most effective? Why?

Accepted Answer

The answer of Utilize the knowledge you have gained to...

Question 3

Provide a short answer to each of these questions. Be sure to fully explain your answer. -What is wrong with Verizon's ad "Guaranteed to Never Go Up" as well as other listed advertising absurdities in the text?

Accepted Answer

The answer of Provide a short answer to each of...

Question 4

Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. -In 2010, Pepsi announced a plan to promote healthy foods. What is the status of the program? Have they expanded the idea to other countries?

Accepted Answer

The answer of Utilize the knowledge you have gained to...

Question 5

Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. -What role do you think the Warranty Act should play in new extended warranty scams.

Accepted Answer

The answer of Utilize the knowledge you have gained to...

Question 6

Provide a short answer to each of these questions. Be sure to fully explain your answer. -From a business person's perspective, evaluate L. L. Bean's warranty, "Our products are guaranteed to give 100 percent satisfaction in every way. Return anything purchased from us at any time if it proves otherwise. We will replace it, refund your purchase price or credit your credit card, as you wish. We do not want you to have anything from L. L. Bean that is not completely satisfactory."

Accepted Answer

The answer of Provide a short answer to each of...

Question 7

Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. -Some people say that even uninformative advertising is beneficial to consumers and the economy. Evaluate this argument.

Accepted Answer

The answer of Utilize the knowledge you have gained to...

Question 8

Provide a short answer to each of these questions. Be sure to fully explain your answer. -What role are the cigarette companies now playing in the ethical issues surrounding smokeless tobacco?

Accepted Answer

The answer of Provide a short answer to each of...

Question 9

Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. -Is the advertising practice of product placement unethical?

Accepted Answer

The answer of Utilize the knowledge you have gained to...

Question 10

Provide a short answer to each of these questions. Be sure to fully explain your answer. -The textbook claims that warranties have become more important as e-commerce has become more popular. Why might this be true?

Accepted Answer

The answer of Provide a short answer to each of...

Question 11

Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. -Charges have been leveled against liquor companies for targeting their ads toward children. One commercial series is the Budweiser frog sequence. Evaluate the accuracy of these charges.

Accepted Answer

The answer of Utilize the knowledge you have gained to...

Quiz 13: Consumer Stakeholders: Information Issues

Provide a short answer to each of these questions. Be sure to fully explain your answer. -What is wrong with Verizon's ad "Guaranteed to Never Go Up" as well as other listed advertising absurdities in the text?

Provide a short answer to each of these questions. Be sure to fully explain your answer. -What role are the cigarette companies now playing in the ethical issues surrounding smokeless tobacco?

Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. -Is the advertising practice of product placement unethical?

Provide a short answer to each of these questions. Be sure to fully explain your answer. -The textbook claims that warranties have become more important as e-commerce has become more popular. Why might this be true?