In the context of using information technologies for a competitive advantage, which of the following statements is true of a top-line strategy?
A) It focuses on generating new revenue by offering new products and services.
B) It focuses on improving efficiency by reducing overall costs.
C) It focuses on refining operations by using latest technologies.
D) It focuses on helping different market segments achieve technological advancement.

Question

Quizplus · Accepted Answer

A top-line strategy focuses on generating new revenue by offering new products and services. It is concerned with expanding the company's market share and increasing its revenue streams. This can be achieved through innovation, research and development, and marketing efforts that aim to create demand for the company's offerings.

In the Context of Using Information Technologies for a Competitive