Which of the following statements is true of database marketing?
A) It works by using univariate analysis to transform marketing from a proactive to a reactive process.
B) It works by utilizing information that can be found outside the organizational database.
C) It makes an organization responsive to the needs of its customers.
D) It allows an organization to resist changes in the marketplace.

Question

Quizplus · Accepted Answer

Database marketing makes an organization responsive to the needs of its customers by utilizing data from the organizational database to personalize marketing efforts, improve customer satisfaction, and increase customer loyalty. It does not resist changes in the marketplace, rather it allows organizations to adapt to changes and respond to the evolving needs of their customers. It may involve univariate analysis, but this is not the primary approach used in database marketing. Additionally, it primarily relies on information within the organizational database rather than information found outside of it.

Which of the Following Statements Is True of Database Marketing