In the context of defining the objectives and benefits of a management support system (MSS), which of the following is an intangible benefit?
A) Increasing profits
B) Increasing demand
C) Improving customer service
D) Improving the organization's revenue

Question

Quizplus · Accepted Answer

Improving customer service is an intangible benefit because it cannot be quantified in terms of numbers or financial metrics. It is a subjective measure that reflects the level of satisfaction of customers towards the organization's products or services. Increased profits, demand, and revenue are tangible benefits as they can be measured in terms of financial performance.

In the Context of Defining the Objectives and Benefits of a Management