Adjacent innovation involves decisions that result in brand-new markets, products, and often new businesses by relying on new, unfamiliar assets to develop the type of breakthrough decisions that fall in this category.

Question

Quizplus · Accepted Answer

Adjacent innovation typically involves leveraging existing assets and capabilities to enter new markets or create new products, rather than relying on entirely new and unfamiliar assets.

Adjacent Innovation Involves Decisions That Result in Brand-New Markets, Products