In a target market strategy, identifying the market segment or segments begins with a market opportunity analysis (MOA).

Name: In a target market strategy, identifying the market segment or segments begins with a market opportunity analysis (MOA).
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Identifying the market segment or segments in a target market strategy starts with a market opportunity analysis (MOA) which helps to uncover potential customer needs and preferences in a given market.

In a Target Market Strategy, Identifying the Market Segment or Segments