In the context of a marketing mix, which of the following business activities is closely associated with promotion?
A)Usage of social media to increase products sales
B)Deciding to increase prices of products
C)Changing the appearance of the product packaging
D)Ways to improve product quality

Question

Quizplus · Accepted Answer

Promotion refers to advertising, personal selling, sales promotion, and public relation activities that are used to create awareness and interest in a product or service. Usage of social media to increase product sales is a promotional activity. Deciding to increase prices (B) is a pricing decision, changing the appearance of the product packaging (C) is a product decision, and ways to improve product quality (D) is a product improvement decision.

In the Context of a Marketing Mix, Which of the Following