Which of the following statements is true of a marketing plan?
A)It is a set of orally communicated rules and is seldom written down.
B)It is developed independently of the external business environment.
C)It defines the business mission and objectives.
D)It lacks the elements of advanced strategic planning.

Question

Quizplus · Accepted Answer

A marketing plan defines the business mission and objectives, lays out the strategies and tactics to achieve them, and includes an analysis of the external business environment. It is typically a written document that guides marketing activities within an organization. Option A is incorrect because a marketing plan is usually a written document. Option B is incorrect as a marketing plan takes into account the external business environment. Option D is incorrect because a marketing plan is an advanced strategic planning tool.

Which of the Following Statements Is True of a Marketing