Which of the following examples illustrates a niche strategy?
A)Libra Inc., a motor company, using new production techniques to achieve economies of scale
B)Alpha Electronics deciding to dissolve one of its strategic business units
C)Venus Inc. selling products similar to the ones available in the market
D)Relish, a confectionery store, selling handcrafted chocolates in only one city

Question

Quizplus · Accepted Answer

Relish, a confectionery store, selling handcrafted chocolates in only one city represents a niche strategy as it involves catering to a specific segment of the market with a unique product offering, rather than trying to compete with larger players in the broader market.

Which of the Following Examples Illustrates a Niche Strategy