Defining a business in terms of goods and services rather than in terms of the benefits customers seek is called _____.
A)marketing myopia
B)marketing inertia
C)marketing dissonance
D)marketing blockage

Question

Quizplus · Accepted Answer

Marketing myopia refers to the narrow focus of a company on its products or services, rather than on the benefits and solutions it offers to customers. This can result in a limited understanding of customer needs and preferences, which may hinder the company's long-term success.

Defining a Business in Terms of Goods and Services Rather