In the context of SWOT analysis, marketers can identify strengths and weaknesses by focusing on:
A)employee capabilities.
B)the aspects of the marketing environment.
C)demographic forces.
D)macroenvironmental factors.

Question

Quizplus · Accepted Answer

Strengths and weaknesses in a SWOT analysis are internal factors, such as employee capabilities, which are within the organization and can be controlled or influenced by it.

In the Context of SWOT Analysis, Marketers Can Identify Strengths