_____ tells us that costs decline at a predictable rate as experience with a product increases.
A)A market opportunity analysis (MOA)
B)An experience curve
C)Marketing myopia
D)Ansoff's strategic opportunity matrix

Question

Quizplus · Accepted Answer

The statement describes the concept of an experience curve, which states that as cumulative production increases, the cost per unit of production decreases at a predictable rate. This is due to factors such as improved production efficiency, better utilization of resources, and economies of scale. A market opportunity analysis (MOA) is a process of identifying and evaluating potential opportunities in a market, while marketing myopia refers to a narrow, product-focused view of marketing that can limit a company's long-term growth. Ansoff's strategic opportunity matrix is a framework for analyzing growth opportunities based on market penetration, market development, product development, and diversification. None of these concepts relate directly to the predictable decline of costs with experience.

_____ Tells Us That Costs Decline at a Predictable Rate