Ronald Systems Inc. has developed a line of appliances that run on solar energy and cause no harm to the environment. Which of the following concepts is illustrated in this scenario?
A)Divestment
B)Opportunism
C)Green marketing
D)Cause-related marketing

Question

Quizplus · Accepted Answer

The concept of green marketing involves promoting products or services as environmentally friendly. This is evident in the scenario as Ronald Systems Inc. has developed appliances that run on solar energy and are harmless to the environment.