Which of the following statements is true of cause-related marketing?
A)It is the cooperative efforts of a for-profit firm and a nonprofit organization for mutual benefit.
B)It is a marketing relationship based on a straight donation.
C)It occurs when government agencies and nonprofit agencies launch social campaigns.
D)It seldom helps companies increase the sale of their products.

Question

Quizplus · Accepted Answer

Cause-related marketing involves a partnership between a for-profit company and a nonprofit organization to benefit both parties. The campaign may involve a donation component, but it is not solely based on a straight donation. Cause-related marketing can increase sales and brand loyalty for companies that participate in it.

Which of the Following Statements Is True of Cause-Related Marketing