In the context of the purchase process of a family, _____ are members who suggest or plant the seed for the purchase process.
A)influencers
B)purchasers
C)consumers
D)initiators

Question

Quizplus · Accepted Answer

Initiators are members who propose the idea of purchasing a product or service to the family. They plant the seed for the purchase process. Therefore, option D is the correct choice. Influencers are people who may have an impact on the family's decision, but they do not initiate the purchase process. Purchasers are the individuals who are responsible for the final purchase decision, and consumers are the people who use or consume the product or service purchased.

In the Context of the Purchase Process of a Family