Which of the following strategies is a marketing manager most likely to follow to increase the sales of a high-involvement product?
A)Creating advertisements that give consumers all the necessary information to make the purchase decision
B)Focusing on the package design of the product so that it will be eye-catching and easily recognized on the store shelf
C)Linking the product to a lower-involvement issue to create publicity
D)Offering coupons, cents-off deals, and two-for-one offers on the product

Question

Quizplus · Accepted Answer

High-involvement products require consumers to make careful and informed decisions. Therefore, providing consumers with all the necessary information is the most effective strategy to increase the sales of a high-involvement product. This can be achieved through informative advertisements that provide extensive details about the product.

Which of the Following Strategies Is a Marketing Manager Most