_____ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer.
A)Limited decision making
B)Routine response behavior
C)Extensive decision making
D)Postpurchase evaluation

Question

Quizplus · Accepted Answer

Extensive decision making is the most complex type of consumer buying decision as it involves a high level of involvement on the part of the consumer. It typically occurs when purchasing high-priced, infrequently purchased products that carry a high level of risk or uncertainty, such as a house or a car. Consumers engage in extensive decision making by conducting research, comparing alternatives, evaluating features and benefits, and seeking advice from experts before making a purchase decision.

_____ Is the Most Complex Type of Consumer Buying Decision