Question 1

Tamery Corp. is engaged in marketing various goods and services. It buys goods from various manufacturers and sells them to businesses and end consumers. Given this information, Tamery Corp. is said to be selling consumer products if:

Accepted Answer

Selling books to students is a consumer product as it is sold directly to end consumers for personal use.

Question 2

Explain how business establishments are classified under the North American Industry Classification System (NAICS).

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Question 3

In the context of categories of business customers, describe the role of resellers.

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Question 4

Which of the following statements is true of processed materials?

Accepted Answer

Processed materials typically refer to raw materials that have been transformed or modified to fit specific needs or applications. Examples of these processed materials include sheet metal, chemicals, specialty steel, treated lumber, and plastics. These materials have undergone some form of manufacturing or processing to improve their properties, such as strength, durability, or corrosion resistance, and are often used in construction, manufacturing, and industrial applications. The other choices (A, C, and D) include finished products or consumer goods, rather than processed materials.

Question 5

Fresnas Inc., an oil refinery, buys crude oil and converts it into various products such as gasoline, kerosene, and diesel. Fresnas Inc., then, sells these products to other companies or retailers. Based on this information, which segment of the business market is most likely represented by Fresnas Inc.?

Accepted Answer

Fresnas Inc. is involved in the production process by converting crude oil into various products to be sold to other companies or retailers. Therefore, they best represent the Producers segment of the business market.

Question 6

Discuss the significance of content marketing as a trend in In B-to-B Internet Marketing.

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Question 7

Discuss the importance of customer service in business marketing.

Accepted Answer

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Question 8

Differentiate between major equipment and accessory equipment.

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Question 9

Explain the distribution structure followed in business markets.

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Question 10

Explain strategic alliance and the factors that contribute to its long-term survival.

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Quiz 7: Business Marketing