A _____ is not possible when a brand name has a negative or vulgar connotation in the local language.
A)adaptations and modifications strategy
B)one-brand-name strategy
C)different brand names in different market strategy
D)product line contraction strategy

Question

Quizplus · Accepted Answer

In this scenario, the only possible option is to use a one-brand-name strategy, where the same name is used across different markets regardless of language or cultural differences. Adaptations and modifications, different brand names or product line contractions may not be effective if the brand name has a negative connotation in the local language.

A _____ Is Not Possible When a Brand Name Has