Which of the following statements is true of an unsought product?
A) Marketers of unsought products often use selective,status-conscious advertising to maintain a product's exclusive image.
B) Consumers buy unsought products regularly,usually without much planning and at inexpensive prices.
C) Companies dealing with unsought products must go directly to consumers through a salesperson,direct mail,or direct response advertising to create awareness about their products.
D) Consumers usually buy an unsought product only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility.

Question

Quizplus · Accepted Answer

Unsought products are those that consumers do not think about frequently or may not even know about. Companies often need to actively promote these products through direct marketing efforts to create awareness and interest.

Which of the Following Statements Is True of an Unsought