Identify which statement is true of specialty products.
A) They are made directly available to a consumer through direct mail.
B) They are relatively inexpensive and merit little shopping effort.
C) They are easily substituted with other products.
D) They are distributed to only a few outlets in a geographic area.

Question

Quizplus · Accepted Answer

Specialty products are unique and often have a strong brand preference, leading to limited distribution in select outlets to maintain exclusivity and appeal.

Identify Which Statement Is True of Specialty Products