A particular item for which consumers search extensively and are very reluctant to accept substitutes is called a(n)__________.
A) convenience product
B) shopping product
C) specialty product
D) unsought product

Question

Quizplus · Accepted Answer

A specialty product is one for which consumers search extensively and are very reluctant to accept substitutes, due to its unique characteristics or brand identity.

A Particular Item for Which Consumers Search Extensively and Are