Dunchen Moo, a manufacturer of dairy products, sells milk powders, flavored whipped cream, and yogurts. It markets a number of yogurts, including Dunchen All Natural, Dunchen Fruit on the Bottom, Dunchen Light & Fit, DunActive, and Dun-o-nino. The large variety of yogurts sold by the Dunchen brand is collectively an example of a _____.

Question

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The large variety of yogurts marketed by Dunchen brand is known as its product line, which includes different varieties of yogurts. A product line is a group of similar products offered by a company under the same brand name, such as different types of yogurts marketed by Dunchen. Market segment and target market refer to specific groups of customers that a company aims to sell its products to. Product mix is the entire set of products offered by a company.

Dunchen Moo, a Manufacturer of Dairy Products, Sells Milk Powders