Gypsy Foods Inc. is a multinational food and beverage company. Its product labels are colorful and project the words "new" and "improved" along with the product's name. The packages do not provide details about the product's ingredients. In this case, Gypsy Foods is using _____.

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Gypsy Foods is using persuasive labeling, as it is using colorful packaging with the words "new" and "improved" to attract consumers, but is not providing detailed information about the product's ingredients.