Firms simultaneously pursuing more than one generic strategy will inevitably wind up strategically "stuck in the middle".

Question

Quizplus · Accepted Answer

While pursuing more than one generic strategy (cost leadership, differentiation, and focus) can be challenging, firms can successfully implement a combination of these strategies, known as hybrid or integrated strategies, to achieve competitive advantage without necessarily getting "stuck in the middle" if executed effectively.

Firms Simultaneously Pursuing More Than One Generic Strategy Will Inevitably