___________ are firms that seek stability by maintaining current market positions and defending against encroachment by other firms.
A) Analyzers
B) Defenders
C) Prospectors
D) Reactors
E) None of these

Question

Quizplus · Accepted Answer

Defenders are firms that prioritize maintaining their current market position by defending against competitors. Analyzers are also concerned with maintaining their current position but do so by selectively adapting to environmental changes. Prospectors are firms that seek growth by actively seeking out new markets and opportunities. Reactors are firms that have no clear strategic direction and simply react to changes in their environment as they occur.

___________ Are Firms That Seek Stability by Maintaining Current Market