In the context of product characteristics and the rate of adoption, which of the following statements is true of complexity?
A)It refers to the degree of difficulty involved in understanding and using a new product.
B)It refers to the degree to which a new product is consistent with existing values.
C)It refers to the degree to which a product is perceived as superior to existing substitutes.
D)It refers to the degree to which a product can be tried on a limited basis.

Question

Quizplus · Accepted Answer

Complexity refers to the degree of difficulty involved in understanding and using a new product. The more complex a product is, the slower its rate of adoption is likely to be.

In the Context of Product Characteristics and the Rate of Adoption