Hakimo Corp., a manufacturer of audio equipment, has developed a unique wireless speaker system that runs on solar power. The speakers can operate for sixteen hours after being exposed to the sun for two hours. This new product, which is radically different from anything available in the market, would fall in the new product category of _____.
A)repositioned products
B)revised products
C)discontinuous innovations
D)new and improved products

Question

Quizplus · Accepted Answer

The new wireless speaker system developed by Hakimo Corp. is radically different from anything available in the market, and it utilizes a completely new technology (solar power) to operate. Therefore, it is a discontinuous innovation, which means it falls in the new product category. Repositioned products are existing products that are marketed in a new way, revised products are products that have undergone minor modifications or improvements, and new and improved products are simply updated versions of existing products.