Fournotts Corp. manufactures and sells accessories for cell phones. To boost its sales, the research and development team decides to use the method of product modification. In this scenario, the research and development team will most likely:
A)eliminate products that are inconsistent with Fournotts's business mission.
B)develop products by the application of a new technology.
C)make a slight change in the design or function of the existing products.
D)add new products to supplement Fournotts's established product line.

Question

Quizplus · Accepted Answer

Product modification refers to making a slight change in the design or function of existing products. Therefore, the research and development team will most likely modify Fournotts's existing products rather than eliminating them or developing entirely new products. Adding new products to supplement Fournotts's established product line could also be an option, but it is not necessarily a part of product modification.