Which of the following is an objective of focus group interviews?
A) To stimulate insightful comments through group interaction
B) To directly involve customers in test marketing
C) To reject ideas that are obviously inappropriate for some reason
D) To eliminate ideas that are inconsistent with an organization's new-product strategy

Question

Quizplus · Accepted Answer

Focus group interviews aim to generate insightful comments and ideas through the interaction and discussion among group participants.

Which of the Following Is an Objective of Focus Group