A company well-known for its easy-to-cook breakfast cereals was facing stiff competition from the many players in the market.The company changed its campaign to focus on dietary needs rather than just convenience,thus targeting a segment of consumers looking for healthy diet.This is an example of a ______.
A) new line-extension product
B) discontinuous innovation
C) repositioned product
D) new and improved product

Question

Quizplus · Accepted Answer

The company is changing its marketing strategy to focus on a different aspect of the product (dietary needs) to appeal to a new target market, which is an example of repositioning the product.

A Company Well-Known for Its Easy-To-Cook Breakfast Cereals Was Facing